Privacy Policy & Terms of Service

Who this policy covers

WRM (We Run Marketing) (“WRM,” “we,” “us,” or “our”) provides advertising and appointment-generation services to residential roofing companies. This Privacy Policy explains what information we collect, why we collect it, and what we do with it.

It applies to three groups of people:

• Website visitors — anyone who visits werunmarketing.com.
• Roofing companies — business owners and staff who apply, book a call, or become our clients.
• Homeowners — people who respond to advertising we run on behalf of our roofing clients, for example by submitting a form, calling, or texting about a roof inspection or replacement.

This policy does not cover how our roofing clients handle information after we pass it to them. Each roofing company is an independent business responsible for its own privacy practices.

We've written this in plain language. If anything is unclear, email team@werunmarketing.com and we'll explain it.

1. Information we collect

From roofing companies. When you apply, book a call, or become a client, we collect your name, email address, phone number, business name, website, service area, social media handles, and your answers to our qualification questions (for example, monthly revenue, current lead sources, capacity for new jobs, decision-making authority, and goals). If you become a client, we also collect contract and billing details. Card and bank details are processed by our payment provider rather than stored by us.

From client accounts and systems. Clients give us access to the tools we're engaged to work on, such as Meta Business Manager, ad accounts, Facebook and Instagram pages, pixels, CRMs, calendars, and call or text tools. Through that access we may see ad spend, campaign performance, conversion data, lead and appointment records, job outcomes, and comments or messages on ads. We use this only to provide our services.

From homeowners. When a homeowner responds to an ad, submits a form, calls, or texts, we may collect their name, phone number, email address, property address or ZIP code, details about their roof and project (such as age, material, damage, and timeline), budget or financing interest, insurance claim status, whether they own the home and make decisions about it, appointment availability, and anything else they tell us during a call or message.

Materials you send us. Photos, videos, logos, reviews, testimonials, license and insurance information, offers, and other material shared so we can build and run campaigns.

Information collected automatically. When you visit our website or interact with our ads, we and our advertising, analytics, and scheduling partners collect your IP address, browser and device type, pages viewed, referring URL, ad click identifiers, and similar technical data through cookies, pixels (including the Meta Pixel), and comparable technologies.

Communications. Emails, text messages, direct messages, and calls you exchange with us. Calls may be recorded or monitored for quality, training, and compliance. Where we record, we tell you at the start of the call.

From third parties. Advertising platforms (for example, Meta lead forms), scheduling and form tools, and service providers that help us verify contact details or detect spam and fraudulent submissions.

2. How we use information

We use the information above to:

• respond to enquiries and decide whether we're a good fit to work together;
• plan, build, launch, manage, and optimize advertising campaigns;
• produce and test ad creative, copy, and offers;
• screen homeowner enquiries, confirm details, and schedule appointments with the roofing company serving their area;
• deliver leads and appointments to our clients and report on performance;
• detect and prevent spam, duplicate, fraudulent, or abusive submissions;
• process payments and manage client accounts;
• send service updates and, where permitted, marketing about our own services;
• measure and improve our own advertising, including through advertising partners;
• keep our systems and our clients' accounts secure; and
• comply with the law, keep records of consent and opt-outs, enforce our Terms, and establish or defend legal claims.

3. Information about homeowners

When a homeowner asks to be contacted about a roofing project, we pass their details to the roofing company that serves their area, at the homeowner's direction, so that company can contact them, inspect the roof, and provide a quote. We may also contact the homeowner ourselves to confirm details and arrange the appointment.

The roofing company is an independent business. It — not WRM — performs any inspection, estimate, contract, roofing work, financing, warranty, or insurance-related assistance, and it is responsible for how it uses and protects homeowner information once received.

If you're a homeowner and no longer want to be contacted, reply STOP to any text, tell the caller, or email team@werunmarketing.com. We'll stop our own contact and pass your request to the roofing company we shared your details with. You may also contact that company directly.

4. Calls and text messages

If you give us your phone number through a form, ad, booking tool, or conversation, you agree that we may contact you by phone, text message, and email about your enquiry and our services. If you're a homeowner, you also agree that the roofing company named on the form or ad (or otherwise identified to you) may contact you about your roofing project. These calls and messages may use automated technology. Message frequency varies. Message and data rates may apply.

You can stop text messages at any time by replying STOP, and reply HELP for help. Agreeing to receive calls or texts is never a condition of buying anything.

Mobile information. We do not sell, rent, or share mobile phone numbers or text-messaging opt-in data and consent with third parties or affiliates for their own marketing or promotional purposes. Text-messaging opt-in data is shared only with service providers that help us deliver messages, and as required by law.

5. Cookies, pixels, and advertising

We use cookies, pixels, and similar technologies to run our website, measure how pages and ads perform, record when someone books a call, and show our ads to people who have visited us or who resemble our audience. This involves advertising platforms such as Meta, which receive information about your visit and actions (for example, page views and bookings) for those purposes.

Under some state privacy laws this may be treated as “sharing” or “targeted advertising,” even though no money changes hands. You can opt out by emailing team@werunmarketing.com, by adjusting your ad settings on Meta and other platforms, through industry tools such as YourAdChoices or the Network Advertising Initiative, or by blocking cookies in your browser. Where required by law, we treat a Global Privacy Control signal as a valid opt-out request.

Turning off cookies may affect how parts of our site, including the booking calendar, work.

6. Who we share information with

We do not sell personal information for money. We share information only in these situations:

• Roofing clients. Homeowner details are shared with the roofing company serving the homeowner's area, as described in Section 3.
• Service providers. Hosting, website, scheduling, form, CRM, call and text, email, payment, analytics, and project-management providers, and our contractors, media buyers, and creative team. They may use information only to work for us and are bound by confidentiality obligations.
• Advertising platforms. To run, measure, and improve campaigns.
• Professional advisers. Lawyers, accountants, insurers, and auditors, under confidentiality.
• Legal and safety. To comply with law or a valid legal request, to enforce our Terms, or to protect the rights, property, or safety of WRM, our clients, homeowners, or others.
• Business transfers. If WRM is involved in a merger, acquisition, financing, or sale of assets, information may transfer as part of that transaction, subject to this policy.
• With consent. Anything else, only with your permission.

We may also create and use aggregated or de-identified information that no longer identifies anyone, for example campaign benchmarks.

7. Case studies, testimonials, and creative

We may reference completed client work — including ad creative, screenshots, performance figures, and a client's name and logo — in our portfolio, case studies, and marketing, as set out in Section 17 of the Terms. We do not publish homeowners' personal information in our marketing without their permission.

Clients are responsible for having the rights to the photos, videos, reviews, and other material they give us, and for having permission from anyone who appears in them.

8. How long we keep information

We keep information for as long as we need it to provide our services and for a reasonable period afterwards to handle billing questions, resolve disputes, and meet legal obligations. Records of consent and opt-out requests are kept for as long as needed to demonstrate compliance, typically at least four years.

When an engagement ends, we remove our access to client accounts, or the client may remove it. Creative files and project materials are kept for 90 days after the engagement ends and may be deleted after that. If you need archived material, ask us before that window closes.

9. Your choices and rights

Depending on where you live and whether a particular law applies to us, you may have the right to:

• request access to, or a copy of, the personal information we hold about you;
• correct inaccurate or incomplete information;
• ask us to delete your information;
• receive your information in a portable format;
• opt out of targeted advertising, “sharing,” or “sale” as those terms are defined by law;
• limit or object to certain uses, or withdraw consent; and
• opt out of marketing emails, calls, and text messages.

To make a request, email team@werunmarketing.com. We'll need to verify your identity, and an authorized agent must show proof of authority. We'll respond within the time required by law. If we decline your request, you may appeal by replying to our decision, and we'll explain the outcome. We won't discriminate against you for exercising these rights.

Some information may be kept after a deletion request where the law allows, for example billing records, consent and opt-out records, or records connected to a dispute.

10. Security

We use reasonable administrative, technical, and physical safeguards, including access controls and limiting account access to people who need it. No system is perfectly secure, and we can't guarantee that information will never be accessed without authorization. Clients are responsible for securing their own passwords and accounts. If a security incident affects your personal information, we'll notify you where the law requires.

11. Children

Our services are for businesses and homeowners aged 18 or older. We don't knowingly collect information from anyone under 18. If we learn that we have, we'll delete it.

12. Where we operate

WRM operates from the United States, and our services are intended for people in the United States. If you contact us from elsewhere, your information will be transferred to and processed in the United States, where privacy laws may differ from those where you live.

13. Other websites and tools

Our site, ads, and booking tools may link to or embed services we don't control, such as scheduling and form providers, social platforms, and our clients' websites. Their privacy practices are their own, and we encourage you to read their policies.

14. Changes to this policy

We may update this policy as our services change. The “Last updated” date shows when we last did. If a change materially affects you, we'll let you know by email or through our site. Continuing to use our website or services after an update means you accept it.

15. Contact

Questions, requests, or concerns: team@werunmarketing.com

Agreement to these Terms

These Terms of Service (“Terms”) govern your use of the WRM website and any services you purchase from WRM (We Run Marketing). You accept them when you use our website, book a call, sign or accept a proposal or order, pay us, or give us access to your accounts — whichever happens first.

If you're agreeing on behalf of a company, you confirm that you have authority to bind it, and “you” means that company.

Please read Section 25. It requires disputes to be resolved by individual arbitration and waives jury trials and class actions.

1. Key terms

• Order — your proposal, order form, invoice, or statement of work describing your services, territory, fees, and term.
• Services — the services described in your Order.
• Lead — a homeowner enquiry generated through campaigns we run for you.
• Appointment — a lead we have screened against the criteria in your Order and scheduled onto your calendar.
• Ad Spend — money paid to advertising platforms to run ads. Ad Spend is separate from our fees.

2. What we do

WRM provides advertising and appointment-generation services to residential roofing companies. Depending on your Order, this may include:

• reviewing your current marketing, offer, tracking, and sales process;
• building a campaign strategy for your service area;
• setting up and managing campaigns, primarily on Meta (Facebook and Instagram);
• writing ad copy and producing or sourcing ad creative;
• building landing pages, lead forms, and booking flows;
• screening homeowner enquiries and scheduling appointments onto your calendar; and
• reporting on performance and adjusting campaigns.

If your Order conflicts with these Terms, your Order controls for that engagement.

3. Eligibility and accounts

You must be at least 18 and able to enter into a binding contract. Our services are for businesses, not for personal, family, or household use. Keep the information you give us accurate and current and keep your login credentials secure. You're responsible for activity under your accounts and under the accounts you give us access to.

4. What we need from you

Results depend heavily on your participation. You agree to:

• give and maintain the access we need to your ad accounts, business manager, pages, pixel, CRM, and calendar;
• fund Ad Spend at the agreed budget and keep a valid payment method on each platform;
• contact new leads promptly, ideally within minutes during business hours, and attend every appointment booked for you or reschedule it with the homeowner;
• keep your calendar and availability accurate;
• tell us the outcome of leads and appointments (for example, no-show, quoted, sold) when we ask, so we can optimize;
• supply photos, videos, offers, and other materials on the agreed schedule, and review and approve ads within the timeframes in your Order;
• hold and maintain every license, registration, bond, and insurance policy required to perform roofing work in your service area;
• have the crews and capacity to handle the work your campaigns generate;
• keep your ad accounts in good standing and free of platform restrictions;
• respond to our messages within a reasonable time; and
• keep your payments current.

If we don't get what we need from you, timelines shift and results may suffer. That isn't a breach by us.

5. Leads, appointments, and screening

We screen leads against the criteria in your Order using information homeowners provide to us. We can't independently verify everything a homeowner says, including ownership, roof condition, budget, financing eligibility, insurance coverage, or intent to buy.

A lead or appointment that met your Order's criteria when it was delivered counts as delivered, even if the homeowner later cancels, doesn't show up, changes their mind, isn't approved for financing or an insurance claim, or chooses another contractor.

No-shows and cancellations are not automatically replaced or credited. Any replacement or credit is at our discretion or as stated in your Order. We continue to optimize targeting, screening, and reminders based on the feedback you give us.

If you believe a lead or appointment didn't meet your Order's criteria, tell us in writing within 7 days of delivery with the details. Leads and appointments not disputed within that time are accepted.

6. Market exclusivity

Market exclusivity applies only if your Order says so, and only to the territory defined in your Order. While your engagement is active and your account is fully paid, we won't run the same campaign system for a competing residential roofing company in that territory.

Exclusivity ends automatically if your payments are more than 15 days late or your engagement ends. It doesn't restrict our work with businesses outside residential roofing or with roofing companies outside your territory, and we can't control whether homeowners also contact other contractors.

7. Performance guarantees

We don't offer any performance guarantee unless it is written into an Order signed or accepted by both of us. Any guarantee is conditional on you meeting all of your obligations, including funding Ad Spend at the agreed level, keeping campaigns live, approving ads on time, responding to leads promptly, attending appointments, reporting outcomes accurately, and keeping payments current.

The remedy stated in your Order (for example, continued service without a management fee for a set period) is your sole and exclusive remedy for not meeting a guarantee. Unless your Order expressly says so, a guarantee does not entitle you to a cash refund. Statements made on calls, in proposals, or in our marketing are not guarantees.

8. Acceptable use

Don't use our services to break the law, mislead people, infringe anyone's rights, or cause harm. In particular, you agree not to ask us to, and not to:

• advertise services you aren't licensed, insured, or able to provide;
• make claims you can't substantiate, including about pricing, “free” roofs, warranties, financing, storm damage, or insurance outcomes;
• offer to waive, absorb, rebate, or pay a homeowner's insurance deductible, or to negotiate insurance claims on a homeowner's behalf where that's prohibited for contractors;
• contact consumers without the consent the law requires, or contact numbers on do-not-call lists in violation of law;
• supply images, videos, music, reviews, or testimonials you don't have the rights to use;
• resell, white-label, or sublicense our services without our written agreement; or
• interfere with our systems or try to access what you haven't been given.

We may decline, pause, or remove any ad or offer we reasonably believe breaks this section, the law, or platform policies.

9. Your roofing business is your responsibility

WRM is a marketing company. We are not a roofing contractor, public adjuster, insurer, lender, or party to any agreement between you and a homeowner.

You are solely responsible for every inspection, estimate, contract, price, financing arrangement, warranty, permit, insurance claim interaction, and job you perform; for the quality and safety of your work; for any property damage or injury; for how you treat homeowners; and for complying with contractor licensing, home-solicitation, consumer-protection, telemarketing, lien, building, and advertising laws. You're also responsible for your own follow-up calls, texts, and emails to leads.

10. Ad Spend and ad accounts

Unless your Order says otherwise, you pay Ad Spend directly to the advertising platforms, and it isn't included in our fees. You're responsible for all Ad Spend charged to your accounts.

If we run campaigns through accounts, pages, or pixels that we own, you'll prepay or reimburse that Ad Spend as set out in your Order. Accounts, pages, pixels, audiences, and data held in WRM-owned accounts remain ours. Ad accounts, pages, and pixels you own stay yours.

Platforms change their algorithms, policies, pricing, and tracking without notice, and may disapprove ads or restrict accounts. Those decisions are outside our control. Where one materially affects your campaigns, we'll discuss it with you in good faith and adjust the plan.

11. No guaranteed results

We'll work hard to grow your business, but unless a guarantee is written into your Order under Section 7, we don't promise any number of leads, appointments, jobs, sales, revenue, cost per lead, return on Ad Spend, or other result.

Results depend on many things we don't control, including your market, season, weather and storm activity, pricing, offer, reviews, response speed, sales process, capacity, and platform algorithms.

Results on our website and in our marketing. Figures such as “3–10 extra jobs a month,” along with case studies and testimonials, describe goals or the experience of specific clients. They aren't typical, aren't a promise, and don't predict your results.

12. Fees and billing

Fees, billing frequency, and term are set out in your Order. Unless your Order says otherwise:

• management fees are billed monthly in advance and renew automatically until cancelled;
• setup or onboarding fees are charged at the start and are non-refundable once work begins;
• you authorize us and our payment processor to charge your payment method on file for amounts due;
• if a payment fails, we may pause work, including active campaigns, until it's resolved;
• amounts unpaid after 15 days accrue interest at the lower of 1.5% per month or the maximum the law allows; and
• you'll reimburse our reasonable costs of collecting overdue amounts, including collection agency and attorneys' fees.

Fees exclude taxes and Ad Spend. We may change our fees for future periods with at least 30 days' notice.

13. Cancellation and refunds

You can cancel by emailing team@werunmarketing.com. Cancellation takes effect at the end of your current billing period, and we'll finish work in progress. If your Order includes a minimum term, fees for the full minimum term remain payable even if you cancel early.

Because our work is scheduled, staffed, and largely performed at the start of each period, fees for a period that has begun are earned when work starts and are not prorated or refunded. Unused deliverables don't carry over.

If you have a billing question, raise it with us first and we'll fix anything that's our error. If you reverse a payment through your bank or card issuer without giving us that opportunity, the disputed amount remains owed, and you'll also owe any related fees and collection costs.

14. Term and ending the engagement

These Terms apply for as long as you use our website or services. Either of us may end an engagement at the end of a billing period on written notice, subject to any minimum term in your Order.

We may pause or end an engagement immediately if fees go unpaid, if you breach Sections 8 or 9, or if continuing would put our team, other clients, homeowners, or a platform relationship at risk. Where the issue can reasonably be fixed, we'll tell you and give you a chance to fix it first.

When an engagement ends, we'll remove our access to your accounts (or you may remove it). Sections that by their nature should continue — including fees owed, ownership, confidentiality, disclaimers, limitation of liability, indemnification, and dispute resolution — survive.

15. Your materials and data

You keep ownership of the materials you send us and of the ad accounts, pages, and customer data you own. You give us the rights we need to use your materials to create, run, and promote ads for you during the engagement.

You confirm that you have the rights to everything you send us, including music, footage, images, reviews, and testimonials, and that anyone appearing in them has agreed to appear in public advertising.

Once delivered and paid for, you may use lead and appointment information for your roofing business in line with the law and the consent homeowners gave. We may keep copies for our records, consent and compliance purposes, and dispute handling, and may use aggregated or de-identified data to improve our services.

16. Work we produce

Finished ad creative and copy we produce specifically for you become yours once the fees for the period in which they were produced are paid in full. Until then, rights in unpaid work stay with us.

Our strategies, targeting methods, screening scripts, playbooks, templates, landing page and funnel frameworks, processes, and anything else that isn't specific to you remain ours.

17. Case studies and testimonials

We may reference completed work, including ad creative, screenshots, performance figures, and your business name and logo, in our portfolio, case studies, and marketing. If you'd prefer we didn't, email team@werunmarketing.com and we'll stop, though material already published in fixed form may remain.

If you give us a testimonial, review, or on-camera comment, you agree we may use it with your name, likeness, and business name, and you confirm it reflects your honest experience. If you share ideas or suggestions about our services, we may use them freely.

18. Confidentiality

Each of us may learn non-public information about the other, such as pricing, strategy, systems, customer information, and financial details. We'll each keep it confidential, use it only for the engagement, and protect it with at least reasonable care. This doesn't cover information that is already public, already known to the recipient, independently developed, or required to be disclosed by law.

19. Our team

During the engagement and for 12 months afterwards, you agree not to hire or directly engage anyone who worked on your account without our written agreement. If that happens, a placement fee equal to the greater of $10,000 or 50% of that person's annual compensation becomes payable. This reflects our cost to recruit and train a replacement and is not a penalty. Responding to a general job advertisement not directed at that person doesn't count.

20. Third-party platforms and tools

Our services rely on platforms and tools we don't own, including advertising platforms, scheduling and form tools, CRMs, and call and text providers. Your use of them is governed by their terms. We're not responsible for their availability, policies, or decisions, including ad disapprovals, account restrictions or bans, tracking changes, and changes in reach or cost.

21. What we promise, and what we don't

We'll perform our services in a professional and workmanlike manner, consistent with industry standards, using appropriately skilled people.

Our strategy, recommendations about your offer, pricing, or sales process, and creative direction are professional judgment based on the information available at the time. You decide what to act on and remain responsible for your business decisions.

Beyond that promise, our website and services are provided “as is” and “as available.” We disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, and we don't warrant that our services will be uninterrupted or error-free or that any campaign will perform.

22. Limitation of liability

To the fullest extent the law allows, neither of us is liable to the other for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, jobs, data, goodwill, or business opportunities, even if the possibility was known.

Our total liability for all claims arising out of or relating to these Terms, our website, or our services is limited to the fees you paid us in the three (3) months immediately before the event giving rise to the claim. Ad Spend paid to platforms doesn't count as fees paid to us.

These limits apply whatever the legal theory and reflect how we've priced our services.

23. Indemnification

You'll defend and indemnify WRM and its owners, team, contractors, and affiliates against all claims, damages, losses, penalties, and costs (including reasonable attorneys' fees) arising from:

• your roofing services and business, including any inspection, estimate, contract, workmanship, warranty, financing, insurance claim, property damage, or injury;
• calls, texts, or emails you or your team send to leads or homeowners, and any contact lists or instructions you give us;
• materials you provide, and claims made in your ads or on your website;
• your failure to hold required licenses, registrations, bonds, or insurance; or
• your breach of these Terms or the law, or your infringement of someone else's rights.

We'll indemnify you on the same basis for any claim that creative we independently created for you, using only material we sourced ourselves, infringes a third party's intellectual property rights. The party seeking indemnity must notify the other promptly and cooperate in the defense.

24. Governing law

These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-laws rules.

25. Resolving disagreements

This section affects how disputes between us are handled. Please read it.

Talk to us first. If a disagreement comes up, email team@werunmarketing.com with the details. We'll each make a real effort to resolve it within 30 days.

Binding arbitration. Any dispute not resolved that way will be settled by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before a single arbitrator, in the Florida county where WRM has its principal place of business, unless we agree on another location. Judgment on the award may be entered in any court with jurisdiction.

Individual claims only. We each waive any right to a jury trial and to take part in a class, collective, consolidated, or representative proceeding. If this waiver is found unenforceable for a particular claim, that claim will be heard in court, and the rest will continue in arbitration.

Exceptions. Either of us may seek injunctive relief in a court in that county to protect intellectual property or confidential information, may bring an eligible claim in small claims court, and may bring an action in court to collect unpaid fees.

Costs. The prevailing party in any arbitration or court action is entitled to recover its reasonable attorneys' fees and costs.

Time limit. Any claim must be brought within one (1) year after it arose, to the extent the law allows.

26. Events outside our control

Neither of us is responsible for delays or failures caused by events beyond reasonable control, including platform outages or policy changes, internet or infrastructure failures, severe weather and natural disasters, illness, government action, civil disruption, or third-party provider failures. This doesn't excuse payment obligations.

27. Using our website

Our website content, including text, graphics, logos, and design, belongs to WRM or its licensors. You may view it for your own business evaluation, but you may not copy, scrape, or reuse it without permission. Website content is general information, may change without notice, and isn't a binding offer. Links to other sites are provided for convenience; we're not responsible for their content.

28. Electronic communications and signatures

You agree that we may communicate with you electronically, that notices we send by email satisfy any requirement that notice be in writing, and that clicking to accept, e-signing, or paying an Order counts as your signature.

29. Changes to these Terms

We may update these Terms as our services develop. If a change materially affects active clients, we'll tell you by email or through our site before it takes effect, and it will apply from the start of your next billing period. Continuing to use our website or services after that means you accept the updated Terms.

30. General

You may not transfer these Terms without our written agreement. We may transfer them in connection with a merger, acquisition, or sale of our business, or to an affiliate.

These Terms, your Order, and our Privacy Policy are the entire agreement between us and replace anything discussed beforehand. If any part is unenforceable, the rest stays in effect and that part will be adjusted to the minimum extent needed. Not enforcing something straight away doesn't waive our right to enforce it later. Headings are for convenience only.

We're independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, franchise, or agency relationship.

31. Contact

Questions about these Terms: team@werunmarketing.com